For more than fifty years, the Dayton-Hudson Corporation has been a national leader in charitable giving and social action. So strong is their commitment to giving that in 1974, A hard year for the retail industry, employees voted to keep the company’s policy of giving 5% of their pretax profits to charity, even if it meant taking a cut in their salaries. “The thrills of relieving distress, of encouraging the young… of easing the footsteps of the weary – are these not rewards greater than the knowledge you have added thousands of dollars to your hoard?” asked George Draper Dayton, founder of the company. In this story, we learn how Dayton Hudson/ Target’s culture of giving made a difference. One young man with the Special Olympics hired through Target’s I Can Do That program who ran with the Olympic torch while more than 400 fellow employees cheered him on