When Laura Scher received her MBA from Harvard, she could have gone work to for a prestigious Fortune 500 company and made a lot of money. Instead, she decided to do something to make an impact on the causes she cared about. By she created Working Assets, a telephone long-distance and credit card company that gives Americans the opportunity to give a percentage of their bills to charities of their choice. “People in the business world have a hard time believing that consumers will make buying decision based on their social convictions,” Laura says. But the success of Working Assets proves that they will. ‘’Everyone doesn’t have the basic comforts of life,” Laura adds, “so it’s up to the rest of us to create a more just and equitable world.”